Release distinct products and collections for a limited time, to coincide with seasonality or with your content.
How It Works
Step 1
Identify future content plans and opportunities for merchandise, and design products around those opportunities.
Step 2
The limited time nature encourages people to order to during the campaign so they don’t miss out, while your content generates more visibility and organic tie-in.
Step 3
After the campaign, customers receive their orders and anticipation builds for your future products.
Releases
Product Drops can bring your content into the real world, especially as you introduce new characters and evolve your brand.
The Amazing Digital Circus
Launched alongside the premiere of the original animated series.
EVents + Milestones
Build upon exciting events or moments in your community by releasing Product Drops that give customers something to cherish.
Shocktober Apparel
The collection was tied to a recurring channel event celebrating horror games.
Content INtegration
Integrate your Product Drops directly with your content by including online products like in-game cosmetics.
Shocktober Apparel
Each product included a matching cosmetic inside the VR game.